american express X Golden state warriors
DUB NATION TO THE IMAX: THE FIRST-EVER LIVE-STREAMED SPORTING EVENT AT AN IMAX THEATRE IN NORTH AMERICA
Golden State Warriors fans, known collectively as Dub Nation, root for arguably the best team in the NBA. With the team on their way to a regular season wins record in 2016, more than 150 consecutive sold out games, and the largest Season Ticket Holder waitlist in the NBA, demand to see the team live has made tickets hard to come by. To bring fans closer to their favorite team, We gave Dub Nation access to the in-arena experience via the first-ever live-streamed sporting event at an IMAX theatre in North America. The event at the local IMAX theatre combined the feel of a blockbuster movie premiere with the energy, customs, chants and rituals of Oracle Arena, just for American Express® Card Members. The experience sold out in under five hours.
ROLE: Senior Art Director
RESPONSIBILITIES: Concept Development, Art Direction, Design
DELIVERY: Experiential, Content
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THE FAN VAN
The American Express Fan Van made its debut at at the IMAX theatre for the big event. Complete with a custom drop down basketball court, the Fan Van gave fans the chance to test their skills, meet warriors legends, and win some Warriors gear. For the remainder of the NBA season, it not only rolled across the Bay Area making stops at Off the Grid events and Warriors Fan Fest, but even stopped at Oracle arena before every home game.
