PLATINUM X HAMILTON

To celebrate the launch of the new American Express Platinum Card, Platinum Card Members were treated to an exclusive performance of Hamilton. Following the performance, the story of the night continued as Platinum CM’s were joined by celebrities and cast members across the street at the Diamond Horseshoe. Guests absorbed a modern-day celebration of Hamilton, set inside a platinum-themed experience.

We brought Hamilton lyrics to life, gave guests a taste of the Mix Tape soundtrack, and created a one-of-a-kind installation made up of 5,000 credit card shaped platinum cards. The sculpture became the centerpiece, reflecting light beautifully across the space.

ROLE: Senior Art Director
RESPONSIBILITIES: Concept Development, Art Direction, Design
DELIVERY: Member Envy, Exclusivity, Brand Identity, Large Scale Sculpture