SAP:
Huddle up!
SAP wanted to show how it was using data to help Levi’s Stadium (home of the 49ers) keep fans happy. So we created a workplace sitcom that follows the Levi’s staff as they handle the kind of emergencies that could only happen in a packed arena.
ROLE: Associate Creative Director
RESPONSIBILITIES: Story and Character Development, Art Direction
DELIVERY: Content
SOCIAL
To create buzz around the sitcom, we created two short form teaser videos that were shared on all SAP social channels before “HUDDLE UP!” went live.