AMERICAN EXPRESS PLATINUM HOUSE
American Express gives Platinum Card Members exclusive access to what is only typically reserved for insiders and celebs.
PLATINUM HOUSE X ART BASEL
American Express Platinum House embraced the colliding worlds of art, design, fashion and music during Art Basel by creating an exclusive, ever-evolving visual experience on the sand at the Miami EDITION hotel. The versatile custom-built venue, with 3M dichroic film fractals, converted into an experience full of prismatic moments that provided Card Members with a new perspective of Miami Beach.
To kickoff the weekend, 450 guests took in a private DJ set by Virgil Abloh, followed by an intimate hour long performance by Drake on the Platinum House stage. By the next morning, we transformed the space into a top Art Basel destination filled with Well+Good fitness classes, beauty-based experiences, a retail space offering the exclusive Knowlita Miami collection, and aura photography portraits, all served to heighten the senses of our Platinum guests.
ROLE: Senior Art Director
RESPONSIBILITIES: Concept Development, Art Direction, Design
DELIVERY: Experiential
PLATINUM HOUSE X COACHELLA
Kicking off festival season at the Parker Palm Springs, Platinum House embraced the festival's colliding worlds of music, art, design, and fashion. From the perspective-changing illusions to the immersive installation by Daniel Arsham, this iteration of Platinum House brought guests into a perpetual trance-like state that lived somewhere between surrealism and modernism. Together, all of these design elements created a dreamy, perspective-changing aesthetic and a sense of wonder.
ROLE: Senior Art Director
RESPONSIBILITIES: Concept Development, Art Direction, Design
DELIVERY: Experiential
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