WALMART DRIVE-IN

Walmart hosts movie night when America needs it most.

Summer movies mean something to families all over the world, but their loss was insignificant compared to the human cost of COVID-19. Theaters closed, movie releases delayed, and people stayed home.

And as they stayed home, parking lots stayed empty. And gave us a place to host 305 drive-in movie nights in 150 Walmart parking lots, safely, in the middle of a pandemic. Families enjoyed a taste of the normalcy they craved, when normalcy seemed so far away.

ROLE: Associate Creative Director
RESPONSIBILITIES: Concept Development, Art Direction, Design
DELIVERY: Nationwide tour, Experiential, Content