To connect the space, we had a literal ribbon tie everything together. An abstract representation of a new brand design element, our ribbon started as a branded photo opp in front of Snarkitecture Mountain. Then it undulated throughout the experience—coming up through the ground, over the structures, weaving around and through scaffolding, and down back into the ground. Like a peaceful breeze, it helped relax hard edges and bring cool to the Southern California heat.
Inspired by the landscape of Palm Springs, the Platinum Mountain structure and space was created to reimagine the San Jacinto Mountains that can be seen in the distance. In order to connect the two lawns where Platinum House lived, utilizing mirrors, the waterfall feature appeared to be flowing over the hedge from the Platinum Mountain structure.
We offered thoughtful, visually appealing programming from sunup to sundown curated in collaboration with Platinum partners. Mornings consisted of sweat sessions at the first-ever pop-up of SoulAnnex— SoulCycle’s off-the-bike fitness experience. Afternoon programming included complimentary food and drink, on-trend reclined makeup applications by MILK Makeup; express Crystal Reading & Reiki Healings by House of Intuition; spring-trend-inspired Tattly tattoos curated by Saks Fifth Avenue; and live music performances by Republic Records with artists.
Platinum House this year was also ‘shoppable’—allowing guests to purchase items from the “This is Just Fantasy” capsule collection by Knowlita and Monday Swimwear.